Search Engine Optimisation (SEO): Are internet searches ignoring your website?
With a custom data-driven SEO strategy we can help you stand out from the crowd.
Our approach to increasing your organic traffic: we focus on your users
Done right, Search Engine Optimisation (SEO) encompasses a range of techniques to increase traffic. It's not just about keywords, or tricks to fool Google (which in the long run risks harming your rankings or even getting you banned from Google). We'll start with good research, then develop a strategy to increase the number of genuine, interested visitors to your site. This leads to better rankings, happier users and more conversions too.
Google aims to show its users the very best, most relevant websites in top-down order. It achieves this by looking at your site's content, bounce rate, speed, and inbound and outbound links amongst other factors. So a good SEO strategy must examine and address all these factors too.
We research your audience and find out what they are searching for. We also look at your competitors and find out their strengths and weaknesses. Then we develop a strategy to get you to page one on Google.
Gather and analyse visitor data
If you have a website already, we can review the available visitor data logs. We can also look at search engine traffic to determine what they searched for to find you. On the wider Internet we use analytical tools to determine relevant key words and phrases you may not yet be taking advantage of.
Review your existing website content
Good website content is engaging and relevant to your audience. Is your site well written? Does the navigation structure make sense (to Google as well as your visitors)? Can your use of keywords and meta tags be improved? Does your website answer your potential customers' questions? All these attributes impact on your SEO.
Examine your competitors' websites
Are your competitors doing a better or worse job with their websites? If they're doing better, how do they succeed in meeting their audience's needs? If they're doing worse, can we identify areas where you can capitalise on this deficit?
We'll draw on the results of the analysis carried out to develop a strategy for your SEO. The goal is the positioning of your website as the answer to your searchers' queries.
Once there, it's important to remember a well maintained site always ranks better. Part of the strategic plan will be a regular maintenance schedule, including providing new content to keep your website fresh.
SEO takes time, but by maintaining strategic focus, more genuine, interested visitors - i.e. sales leads - will find you, organically.
Providing high-quality, relevant and engaging content is one of the most important SEO strategies. It's about ensuring you provide your users with what they want to see - and look professional too. This means you need good website design and properly written web copy. Your web copy should incorporate the key words and phrases identified to target genuine, interested leads.
Technical SEO is all the back-end stuff that visitors don't normally see, although it does affect the user experience (UX) on your website. We'll ensure your website is optimised for search engine crawling and indexing; responsiveness across different devices; data structure; and more. For example, Google is obsessed with speed and optimising your website speed is a relatively easy way to boost your rankings. Fast loading sites are also less likely to result in an immediate bounce.
Google attempts to determine how important your website is, and ranks it accordingly. In order to do this, it looks at factors such as how many inbound links you have. These links can be generated in a number of ways, such as paid advertising, social media posts, industry forums, consumer review sites, etc. The more interesting and useful your website content, the more inbound links you will garner.
Even a million-dollar website is useless if nobody can find it. We help you rank on page one of Google.
What makes Amatis different?
At Amatis we think beyond designing and building one-off products. Instead, we take the time to really understand your business. With our data-led approach we can help your business grow and create new opportunities online.
What our clients say
I have enjoyed working with Paul and his team on several projects, both large and small. Paul’s skills in website strategy, design & build, content, SEO and project management are second-to-none. I would highly recommend his professional services.
CEO, MJS Colourspace Ltd., Nairobi, Kenya
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Let's get started.
It all starts with a free call. A chance for you to ask us anything you like about your website and digital marketing strategy, whether you are just starting out or stuck wondering what to do next. We know that giving away a bit of free help and advice is the best way for both of us to find out if we are good fit to work together.
There's no time better than right now.