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PPC Advertising: Are your online ads hitting the mark?
Say goodbye to wasteful ad spending with a targeted data-driven PPC strategy.
Our approach for a winning PPC strategy: target the right audience
Pay-per-click (PPC) advertising is often the fastest way to get results, achieving qualified leads or direct sales almost immediately. However the process of continually optimising your paid media campaigns yourself to get the biggest ROI can be daunting. We research your customers and competitors and help you devise a PPC strategy aligned with your business goals and objectives, to maximise the potential of every click through.
Research
The very first step towards successful PPC advertising is understanding your business and your goals. With this vision in mind, we research your audience and your competitors, and use this data to develop an integrated strategy across relevant channels. Combined with techniques such as retargeting and landing page optimisation, we can laser-target those people who are genuinely interested in your product or service. This results in higher-quality leads and lower CPA.
Analyse your market
We research your existing and potential customers' behaviour to understand where they hang out online, what they search for, what platforms they use, and more. Using this data we can segment your audience by demographics.
Keyword research
Your potential customers are conducting more research-based searches online than ever before - finding the best products and services for themselves based on reviews and price comparisons. We can leverage this data to segment your audience by search intent.
Analyse your competitors
We always examine your competitors' websites, social media offerings, ad campaigns and customer demographics to highlight their strengths and weaknesses. This process helps inform the direction of your own digital advertising strategy.
Strategic PPC
We'll use the data we gather, aligned with your business objectives, to help you develop your PPC advertising strategy.
Once launched, your PPC campaigns are continually tracked, tested and optimised with a goal of constant improvement and the ability to adapt quickly to a changing digital environment.
By implementing an integrated strategy for paid media channels we can help you run efficient campaigns which capture the attention of the right people at the right time.
Optimal targeting
Using the data gathered during the discovery and research phase, we devise ads targeted to particular audience segments. Higher quality and relevance scores mean lower costs, more engagement, and ultimately more qualified leads.
Intelligent bidding
The advertising slots at the top of a search page are sold to the highest bidder. Using the keyword research carried out, we employ a custom blend of manual and machine bidding to get you the most leads at the lowest cost.
Integrated marketing
Depending on your business goals, multiple channels may be employed targeting customers at every stage of the sales funnel. This may include social media marketing and techniques such as retargeting and landing page optimisation. An integrated marketing strategy is essential to capture every possible opportunity.
Platforms like Google and Facebook are harvesting so much data that the opportunities for laser-targeting potential customers are endless.
What makes Amatis different?
At Amatis we think beyond designing and building one-off products. Instead, we take the time to really understand your business. With our data-led approach we can help your business grow and create new opportunities online.
Resources
Tips for best practice website design, effective digital marketing, eCommerce platforms and more.
Let's get started.
It all starts with a free call. A chance for you to ask us anything you like about your website and digital marketing strategy, whether you are just starting out or stuck wondering what to do next. We know that giving away a bit of free help and advice is the best way for both of us to find out if we are good fit to work together.
There's no time better than right now.
