Email Marketing: Marketing emails getting lost in crowded inboxes?
We partner with you to create compelling email campaigns that achieve the ROI you expect.
Our approach to email marketing: personalise your message.
Email marketing is one of the most cost-effective marketing tools at your disposal for connecting with customers, building trust and increasing conversions. With one of the highest ROIs of any marketing channel, email marketing is essential to almost every business. We research and segment your email audience to enable more personal communication, to maximise the potential of every open-and-click.
Building your email list
The most effective marketing email is the one which speaks to the right audience. In other words, prospects who have willingly given you their email address. We research your audience to understand their interests and behaviours; then use this information to develop an appropriate list building strategy.
Top of funnel
Depending on your business, you may have a short or long sales funnel. We'll devise a strategy to gather email addresses at the top of the sales funnel using strong calls to action and incentives appropriate to your target market.
We'll help you plan and schedule email series for each campaign. In this way, your list will be able to grow without adding to your administrative overheads.
Analysis and optimisation
We constantly monitor and analyse the effectiveness of your marketing strategy. Your subscribers have options to open, click through and unsubscribe; by analysing how your audience responds to your campaigns, you gain insights to improve future mailings.
Personal Is Key
Personalising email content is vital to developing a relationship with your customer. This in turn leads to more brand loyalty and conversions.
Whether building an email list from scratch or connecting with existing customers, we research your prospects' interests and buying history. This information is used to segment your email audience so that they are sent the most relevant email content.
Targeting and retargeting
Your audience is broadly divided into haven't-bought-yet prospects and existing customers. We'll help you produce relevant, engaging email content for these groups and also for the more specific audience segments already identified. In addition, properly set up email automation allows you to retarget customers who have shown interest in, or previously bought, your product.
Over 40% of all emails are opened on mobile devices. It is therefore essential that your emails are formatted responsively. We ensure your emails look good across all devices.
Email campaigns should not be built in isolation. Your emails should reference your website and other platforms and use targeted landing pages to increase conversion rates. The data gathered in-campaign informs improvements in future email offerings.
Around 4 billion people worldwide use email. It may be old technology, but it still rocks.
Marketers consistently rate email as one of the highest performing channels. We can help you use email to reach more potential customers, retain existing customers and generate more revenue through increased conversions.
What makes Amatis different?
At Amatis we think beyond designing and building one-off products. Instead, we take the time to really understand your business. With our data-led approach we can help your business grow and create new opportunities online.
What our clients say
I have enjoyed working with Paul and his team on several projects, both large and small. Paul’s skills in website strategy, design & build, content, SEO and project management are second-to-none. I would highly recommend his professional services.
CEO, MJS Colourspace Ltd., Nairobi, Kenya
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Let's get started.
It all starts with a free call. A chance for you to ask us anything you like about your website and digital marketing strategy, whether you are just starting out or stuck wondering what to do next. We know that giving away a bit of free help and advice is the best way for both of us to find out if we are good fit to work together.
There's no time better than right now.